One of the areas within the scope of what we do as e-Marketing consultants and content marketers includes creating digital platforms that can be classified as living extensions and representations of the clients and brands we work with: aka websites.

Social media is more than just posting two sentences and a link on Facebook or LinkedIn. It is more than retweeting a funny video. And it is more than the theory of “customising a message for your target audience”. In a world of constant flux, it is becoming more and more of a challenge to stay conn...

You are doing everything right according to the textbooks: you have a brand-new website and you are active on Facebook, Twitter and LinkedIn. Yet, you don’t get qualified leads from all your efforts, not to mention the amount of money you’ve spent!

What are you doing wrong?

It’s all about your message...

This is the story of Tom, a 37-year-old entrepreneur with an established small business. Tom has always depended on traditional marketing and word of mouth to reach his customers and sell his products.

Suddenly Tom realises that his customers aren’t engaging with him anymor...