What’s this obsession with Persona Marketing

What’s this obsession with Persona Marketing

You are doing everything right according to the textbooks: you have a brand-new website and you are active on Facebook, Twitter and LinkedIn. Yet, you don’t get qualified leads from all your efforts, not to mention the amount of money you’ve spent! What are you doing...
Launching websites: how hard can it be, right?

Launching websites: how hard can it be, right?

One of the areas within the scope of what we do as e-Marketing consultants and content marketers includes creating digital platforms that can be classified as living extensions and representations of the clients and brands we work with: aka websites. We have: project...