Mastering Your Message

Mastering Your Message

Marketing used to be simple, anyone with some flair for working with people or the creative could pull it off. Even having a website used to be fairly simple. Words like integration between platforms or content generation and syndication did not exist. As long as your...
Socionomics, why your business should be online in 398 words

Socionomics, why your business should be online in 398 words

We all know there is a lot of mumbo jumbo out there and who really understands all the trends and statistics anyway? So in only 398 words allow us to explain something that really makes sense. Internet Growth in South Africa South Africa has a high mobile...
The exponential evolution of Video Marketing

The exponential evolution of Video Marketing

Social media is more than just posting two sentences and a link on Facebook or LinkedIn. It is more than retweeting a funny video. And it is more than the theory of “customising a message for your target audience”. In a world of constant flux, it is becoming more and...
How your online presence, influences your sales.

How your online presence, influences your sales.

This is the story of Tom, a 37-year-old entrepreneur with an established small business. Tom has always depended on traditional marketing and word of mouth to reach his customers and sell his products. Why has his sales declined? Suddenly Tom realises that his...
What’s this obsession with Persona Marketing

What’s this obsession with Persona Marketing

You are doing everything right according to the textbooks: you have a brand-new website and you are active on Facebook, Twitter and LinkedIn. Yet, you don’t get qualified leads from all your efforts, not to mention the amount of money you’ve spent! What are you doing...